AI speeds up the work, but it still needs human judgment. I treat AI like an army of summer interns — fast, helpful, and always needing my fingerprints before anything goes out the door. AI gets me 60% of the way there. My experience delivers the rest — the part that makes the work accurate, strategic, and credible.

For companies navigating this shift, PR isn’t a “nice to have.” It’s the foundation of modern discoverability.

If you want your brand to be the one AI quotes, not the one AI summarizes, this is the moment to invest in credibility. Build the authority AI can’t ignore — through strategic PR, analyst engagement, and content that reflects real expertise.